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Permanent Makeup


Studio & Academy

Frequently Asked Questions

Since a wide range of our services are included in semi-permanent makeup and they are a kind of tattoo, check whether you are a good candidate or not, pay close attention to the healing and aftercare process and avoiding certain things is crucial.

In other words, achieving your ultimate beauty goal safely requires a good level of collaboration and understanding between you and your artist.

We have therefore prepared this section to answer your frequently asked questions.

If your concern does not appear here, do not hesitate to drop us a line.

Am I a good candidate for permanent makeup/Microblading?

You may not be a good candidate for permanent makeup/Microblading if you have any of the following conditions:

If you are suffering from any of the diseases mentioned in the last two paragraphs, please refer to your physician for a consultation.

You must provide their consent proving that there are no contraindications affecting your body's ability to heal when getting tattooed.

Why choose a Phi Academy certified artist?

Phi Academy is the most prestigious permanent makeup (PMU) certification in the world.  PhiBrows follow a very specific European method that is taught through an intensive 6 month training course and requires the artist to pass 11 levels of mastery to ensure that their methods and their work maintain the Phibrows standard.

The Phibrows method, tools and pigments have been meticulously designed and are always being updated to aid their artists in producing the most precise hairstrokes, perfect symmetry, and a aesthetically pleasing eyebrow shape that goes with the natural shape of their client's face and bone structure.  

On the other hand, Phi products are vegan, cruelty free and are void of dangerous heavy metals still found in a lot of permanent makeup lines. 

Phi super pigments set completely new standards not only in the field of Microblading and permanent makeup, but also in the field of tattoos. Any pigment that is applied to the skin stays in the body forever. That is why it is important to use the highest quality for each client.

Phibrows pigments provide color that stays true and fades evenly and avoids brows fading to blue, green or red over time.

You won't have any worries as our artists are Phi academy certified and they provide you with the best results that you seek out.

What is Microblading?

Microblading is a semi-permanent tattooing technique used for the eyebrows that gives a handmade hair-to-hair effect.

A small handheld tool made of several tiny needles is used to add semi-permanent pigment to the skin. Microblading differs from standard eyebrow tattooing, because each hairstroke is created by hand, using a blade which creates fine slices in the skin, whereas eyebrow tattoos are done with a machine and single needle.

What is a Powder/Ombre brow?

Ombré Brows or Powdered Brows is a semi-permanent, machine-made brow shading technique that creates a soft, shaded brow pencil look.

Initially, this is an alternative method on oily skin or those with old tattoos that is not suitable for Microblading.

This treatment also fits for clients who want a fuller result than hair strokes. The tails of the eyebrows are darker and blend into a light start on the eyebrows, giving a perfect Ombre makeup effect. The effects will be waterproof, smudge-proof and completely natural.



Ombré Brows or Powdered Brows is a semi-permanent, machine-made brow shading technique that creates a soft, shaded brow pencil/shadow look.

Initially, this is an alternative method for oily skins or those with old tattoos that are not suitable for Microblading.

This treatment also fits for clients who want a fuller result other than hair stroke-like. The tails of the eyebrows are darker and blend into a light start on the eyebrows, giving a perfect Ombre makeup affect. The effect will be waterproof, smudge-proof and completely natural.

This technique can also be combined with NanoBrows to achieve a different result.

What is a NanoBrows?

NanoBrows is a high-end service that gives a hair-by-hair, machine-made effect, for those looking for the look of haircuts. It's a beautiful technique that allows you to make different patterns for skins that are not suitable for Microblading.

The machine procedure may be best suited for clients with thick, oily, textured, or sensitive skin. Almost all skin types that are not normal or mild combination.

NanoBrows are done by machine with micro-perforations rather than manually through small incisions. Combined with shading, it can provide the best longer lasting natural makeup effect for the eyebrows.

How long will it last?

Semi-permanent makeup will gradually fade over time. Because it’s not done as deep as old tattoos. The pigments used for our semi-permanent eyebrows are generally soft and natural.

On the other hand, results vary from person to person, depending on skin type, life style and etc. For example on dry skin can last up to 2-3 years, but on oily and acne-prone skin, it lasts less. In people who train often and sweat a lot, it lasts even less.

Microblading | 6-24 Months

NanoBrows | 12-30 Months

Ombré Powdered Brows | 12-30 Months

Lash Line Enhancement Tattoo | 3-5 Years

Eyeliner Tattoo | 3-5 Years

Lip Blush | 3-5 Years

Lash Lift & Tint | 6-8 Weeks

Brow Lamination | 4-6 Weeks

Scalp Micropigmentation | 4-6 Years

Does eyebrow tattooing hurt?

Pain during the treatment is relative. Scared clients usually feel stronger pain, while the other clients compare such pain with the one that they feel when plucking out their eyebrows.

Usually the pain is mild to zero just for the first 5 minutes. It would be mostly a discomfort, making you sneeze, or your eyes watering, but it's manageable. After that 5 minutes, when the skin gets already open, we apply a numbing gel, the area freezes and you won't feel anything till the end of procedure.

Don't worry about the pain at all. Most of our clients say at the end that they have been afraid for nothing and they regret not coming earlier due to their fears.

In addition, with women having period there is an increased sensitivity to pain, so it is not recommended to do the treatment while ladies have their period. 

What is the procedure for eyebrow tattooing?

We always start with a consultation to discuss your desired look and define the possible treatments.

Then we continue by drawing the pattern of the eyebrows with a regular eyebrow pencil.

Measures are taken based on the golden ratio (Fibonacci numbers: Phi) and to ensure that it's in the best proportion with your facial features and that the eyebrows are uniform.

We use a mobile app to take photos and check if the shape is symmetrical.

This is not a rushed procedure, we take a good time on shaping as this is the most important part and we will only begin the procedure when you are happy with the shape and approve it. The pigment tone will be matched with your natural hair, brow and skin color or whatever shade that you desire.  

Once the outline is done, we will begin the actual procedure either by scraping the skin and manually creating the hair-like strokes within the lines for Microblading service, or by machine for NanoBrows, or Ombré Powdered Brows.

Microblading needles are dipped in pigment and small strokes are made into the skin. The pigment is deposited under the dermis. This creates the tattoo.

What should I do before my appointment?

Do not drink alcohol, ibuprofen or caffeine 24 hours before your appointment. This can cause excessive bleeding.

Better not to wear makeup to the appointment but if not possible for you all makeup will be removed from your forehead before we start.

Women should not book their appointment during their menstrual cycle as the body is more sensitive during this time causing the procedure to be more painful.

How long does the procedure take?

Microblading | 2 Hours

NanoBrows | 2:30 Hours

Ombré Powdered Brows | 2 Hours

Lash Line Enhancement Tattoo | 1:30 Hours

Eyeliner Tattoo | 2 Hours

Lip Blush | 3 Hours

Lash Lift & Tint | 45-60 Minutes

Brow Lamination | 45-60 Minutes

Scalp Micropigmentation | 2 Hours each session

Please refer to our services page for detailed information: List of Services

What to AVOID after treatment?

For best results, avoid the following:

Scratching your tattoo.

Picking off scabs. Let the scabs fall off naturally.

Using soaps, face washes, shampoo, conditioner and water on pigmented areas.

Polysporin, petroleum jelly or any product containing lanolin or healing agents.

Immersing yourself in water, swimming, saunas or steam rooms for two weeks. The area should stay dry.

Makeup the pigmented areas for two weeks.

Applying any kind of skin product to your tattooed area. Most of the skin products have regenerative factors inside and will lead to make your tattooed skin peel and fade sooner.

Exposing your tattoo to the sun. Your skin is raw and more sensitive to the sun. Once your tattoo has healed, you should apply sunscreen to the area when out in the sun. Sunscreen is the only product that you can apply on your tattoo.

Why is the touchup session necessary?

Touchup session is necessary because the artist should check how your skin has healed, and if the shade was dark enough. 

Also, chances are you missed a few strokes during the healing process, for some reason. In order to fix what is missing, we redo all the strokes, one by one, and put pigments in the same place to make it last longer and make corrections if needed.

Since any type of scar tissue takes 10 days to 4 weeks to heal on different skin types, the touchup session should take place within 4-8 weeks of the initial procedure. This way, the skin is already healed and ready for touchup.

How long does healing take?

The final look of your fully healed semi-permanent makeup will be apparent approximately 30 days after the touchup session.

However you can expect an acceptable look right after the treatment and resume your normal daily life.

What is the eyebrow tattooing post treatment process?

General precautions

Day 1

The first day is probably the most exciting of the whole process. You have new eyebrows and you want the world to see them. You may experience some redness, which is normal, but will be gone in couple of hours.

Depending on the time of your treatment (a.m. or p.m.) in the first and second days clean your eyebrows gently every 2 hours right after with those special damp cotton pads that your artist gives you. This prevents the formation of thick crusts.

Day 2-4

After day 2, there should be no more blood. Here, your brows will appear a bit darker than the day before, but don't worry. The pigment will fade 20% to 40%, which means it won't be as sharp and strong as it might appear at this time.

Keep the eyebrows still dry and clean.

Day 5-7

This is when everything starts to change. The eyebrow area dries out and begins to flake off. The first thing you will feel is itching.

It is extremely important NOT to scratch your eyebrows at all. You can just push your nails around the eyebrows to decrease the itchiness. 

Do not pick the scabs off and let them fall off on their own.

Day 8-10

This stage is probably the hardest days of the whole process. During these days, the crusting process will be even more dramatic. You will see big scabs on your eyebrows, and a faint, hazy and light tattoo appears underneath, because another thin layer of dead skin still covers the area at this stage, which contributes to the blurring, but don’t worry, the dead skin will continue to flake off over the next few weeks.

It is still very important not to pick them. 

Day 14-28

This is when your eyebrow tattooing healing process slowly comes to an end.

You will gradually realize that the scabs are gone, your brow color is back and they look better than ever however, there could be some strokes which are missed during the healing process and they still look a little patchy.

The upper layers of skin heal faster than the lower layers. Although your tattoo may look great at this stage, your skin is still healing.

No additional precautions are required at this stage.

Day 30-60

The skin is already healed and this period is the best time for touchups to fix whatever is missed, redo all the strokes, one by one, and put pigments in the same spots to make your eyebrows last longer.

Remember that any permanent makeup is done in a two-sessions procedure and you'll see the final result after the healing of the second session. It takes patience, and trust, and your artist appreciates your collaboration.

What is your equipment cleaning and disinfection protocol?

All of our blades, needles and cartridges that come into direct contact with bodily fluids are single-use and disposable.

We also use CS20 liquid, UV sterilizer, and wipes to sanitize our tools, trays, beds and surfaces after every procedure.

What are the payment methods?

We currently accept cash, Interac Debit, Visa and MasterCard.

Do you have a loyalty program?

Of course! Your trust in us is an asset. When you become a Dr. Brows client, we appreciate your business by offering a 5% lifetime discount that applies to all transactions and can be combined with any other discount or promotion.